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Books Home  >> Business & Economics >> Industries >> Media & Communications Industries

   
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How to Lose Friends and Alienate People

How to Lose Friends and Alienate People

Author: Toby Young

In 1995, high-flying British journalist Toby Young left London for New York to become a contributing editor at Vanity Fair. Other Brits had taken Manhattan - Alistair Cooke, Tina Brown, Anna Wintour - so why couldn't he? ...
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Cancer Activism

Cancer Activism

Gender, Media, and Public Policy

Author: Karen M. Kedrowski & Marilyn Sarow

The first comparison of the breast cancer and the prostate cancer movements

"Cancer Activism" explores the interplay between advocacy, the media, and public perception through an analysis of breast cancer and prostate ...

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The Man Who Owns the News

The Man Who Owns the News

Inside the Secret World of Rupert Murdoch

Author: Michael Wolff

If Rupert Murdoch isn't making headlines, he's busy buying the media outlets that generate them. His News Corp holdings - from The New York Post, Fox News, The Australian, and most recently The Wall Street Journal, to na ...
RRP$49.95
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War Stories

War Stories

Author: Jeremy Bowen

Having joined the BBC as a trainee in 1984, Jeremy Bowen first became a foreign correspondent four years later. He had witnessed violence already, both at home and abroad, but it wasn't until he covered his first war -- ...
RRP$24.95
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What Sticks

What Sticks

Why Most Advertising Fails and How to Guarantee Yours Succeeds

Author: Rex Briggs & Greg Stuart

What Sticks is the one book that explains exactly how marketing and advertising works today! This book is based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, a ...
RRP$44.95
Price$40.46
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Bringing Nothing to the Party

Bringing Nothing to the Party

True Confessions of a New Media Whore

Author: Paul Carr

As a journalist covering the first dot.com boom, Paul Carr spent his life meeting the world's most successful young Internet entrepreneurs. In doing so he came to count many of them amongst his closest friends. These fri ...
RRP$32.99
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An Economic History of Film

An Economic History of Film

Author: J SEDGWICK & M POKORNY

The economics of the movie industry has been curiously neglected by scholars, especially given the material circumstances in which film has been produced, distributed and exhibited in capitalist economies and its central ...
RRP$394.95
Price$355.46
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Mobile Strategies

Mobile Strategies

Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content

Author: Tom Weiss

Mobile Strategies explains the different business models and strategies available for businesses looking to enter the mobile sector. Starting off with a historical overview of the telecommunications business, the book ex ...
RRP$85.95
Price$77.36
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Scientific Communication. Economic Analysis of the Electronic Journal Market

Scientific Communication. Economic Analysis of the Electronic Journal Market

Author: Rainer Fladung

Today, the media and communication markets are undergoing a fundamental transformation. This thesis focuses on the market for electronic media products in the higher education market and especially on the market for scie ...
RRP$132.95
Price$119.66
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Booker Man

Booker Man

The Riveting Memoirs of the Man Who Ruled British Fiction's Biggest Prize

Author: Martyn Goff

Martyn Goff has been one of the most powerful forces and flamboyant characters in British literary life for nearly forty years. From humble beginnings behind the counter of a bookshop in St Leonards-on-Sea to mastermindi ...
RRP$39.95
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Fighting for Air

Fighting for Air

The Battle to Control America's Media

Author: Eric Klinenberg

A groundbreaking investigative work by a critically acclaimed sociologist on the corporate takeover of local news and what it means for all Americans
For the residents of Minot, North Dakota, Clear Channel Communicati ...
RRP$41.95
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Television and Public Policy

Television and Public Policy

Change and Continuity in an Era of Global Liberalization

Author: David Ward

The significant changes that have swept the television industry over the last two decades, most notably a shift to deregulation in broadcast media, prompt a discussion on how to ensure that meaningful content is availabl ...
RRP$247.95
Price$223.16
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Television and Public Policy

Television and Public Policy

Change and Continuity in an Era of Global Liberalization

Author: David Ward

The significant changes that have swept the television industry over the last two decades, most notably a shift to deregulation in broadcast media, prompt a discussion on how to ensure that meaningful content is availabl ...
RRP$94.95
Price$85.46
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Setting Standards for Communication and Governance

Setting Standards for Communication and Governance

The Example of Infrastructure Projects

Author: Leonardo Mazzei & Donal O'Leary Larry Haas

This title outlines a number of practical initiatives to strengthen the role of development communication in infrastructure projects. The authors aim to facilitate better quality projects and to build consensus on the ty ...
RRP$27.95
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Designing for Newspaper and Magazines

Designing for Newspaper and Magazines

Author: Chris Frost

Designing for Newspapers and Magazines provides an introduction to print media and design. It offers guidance on how to produce attractive publications and how to tailor them to their target audience with advice on the u ...
RRP$66.95
Price$60.26
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The Political Economy of Media

The Political Economy of Media

Enduring Issues, Emerging Dilemmas

Author: Robert W. McChesney

The influence of media on society is unquestioned. Its reach penetrates nearly every corner of the world and every aspect of life. But it has also been a contested realm, embodying class politics and the interests of mon ...
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Media Promotion and Marketing for Broadcasting, Cable and the Internet

Media Promotion and Marketing for Broadcasting, Cable and the Internet

Author: Robert Klein & Susan Tyler Eastman Douglas A. Ferguson

This fifth edition of the successful "Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed" takes an important, timely look at the newest media venue, the Internet. Under its new title, "Media Promotion and ...
RRP$80.00
Price$72.00
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Embargoed Science

Embargoed Science

Author: Vincent Kiernan

The popular notion of a lone scientist privately toiling long hours in a laboratory, striking upon a great discovery, and announcing it to the world is a romanticized fiction. Vincent Kiernan's "Embargoed Science" reveal ...
RRP$70.95
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How Hollywood Works

How Hollywood Works

Author: Janet Wasko

This is a book about the US motion picture industry - its structure and policies, its operations and practices. It looks at the processes that are involved in turning raw materials and labor into feature films. It descri ...
RRP$119.95
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Desperate Networks

Desperate Networks

Author: Bill Carter

In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author of The Late Shift, goes behind the scenes to reveal the inn ...
RRP$25.95
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